USPS - Print Creative
USPS was one of my primary clients during my time at MRM McCann. Here’s a selection of print work I did for trade shows and political campaigns.
MAGIC Fashion Trade Show
USPS wanted to make a splash at the annual MAGIC trade show in Las Vegas. I wrote these headlines to inspire marketers in the fashion space and help them reimagine the power of innovative mail.
American Toy Fair, New York City
Marketers often think of mail as too outdated for the modern era. We created these posters to show that mail still has a valuable place in any marketing mix—and that the postal service hasn’t lost it’s imagination.
Political Postcards
Did you know that USPS has Political Mail Strategists? They work with campaign managers to integrate mail into their campaign efforts. We developed these postcards as a launching point to help get campaign managers thinking about mail.
